Stories. Experience. Lessons Worth Sharing.
For more than three decades, Rich Synowiec built his career in the scuba diving industry—not simply around making a living, but around creating the kind of life he wanted to live.
Dear Natalie, This Is How It’s Done began as lessons for his daughter and became something larger: a collection of stories, mistakes, successes, business principles, and observations about creating a career without allowing that career to consume your life.
It is a book about business and diving, but more than either of those things, it is about building a life deliberately.
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What can more than thirty years in an industry nobody actually needs teach you about running a business? Quite a lot.
The Lessons Nobody Teaches takes six hard-earned business principles from the dive industry and applies them to the challenges faced by small business owners everywhere.
Rich Synowiec explores adaptability, building the right team, dealing with toxic employees, competing on value instead of price, choosing the right customer, and building a business that can operate without depending entirely on its owner.
This short companion to Dear Natalie, This Is How It's Done is available in print or as a free PDF from Divers Media Group.
Divers Media Group is an independent publishing and media company focused on books, ideas, and stories built from real-world experience.
Our projects explore business, leadership, careers, adventure, the diving industry, and the lessons people accumulate after spending decades actually doing the work.
More publications and media projects are coming.